Shoulder Season User Experience Review of Southwest Airlines – Part II

Shoulder Season User Experience Review of Southwest Airlines – Part II

Last week I wrote a review about the user experience of Southwest Airline’s website specifically discussing the navigation and presentation. This week I end the discussion with a review of the content and interaction design of the website. Content Overall, from what I did see, the organization of the content and copy writing seemed to [...]

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Shoulder Season User Experience Review of Southwest Airlines

Shoulder Season User Experience Review of Southwest Airlines

It’s shoulder season! What’s that you ask? It’s one of those times of the year when you can travel for less cost and avoid the crowds because the peak summer season has ended… and the airlines and hotels really need to get butts in seats and fill those rooms, respectively. So in honor of shoulder [...]

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How to Stay Productive As a Web Developer

How to Stay Productive As a Web Developer

Where do you find the time? It’s a question I’m asked weekly. Three nights a week I attend a web professionals meeting, social media chat, or local networking event. I watch at least two webinars every week (my friends call me a “webinar-holic.”). As a volunteer leader for two professional groups, I help plan and [...]

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Relationship Marketing with Mari Smith at Linked OC

I recently attended an event “The New Relationship Marketing” with Mari Smith, the social media guru and “raging extrovert” hosted by Linked OC. She has a new book out called The New Relationship Marketing: How to Build a Large, Loyal, Profitable. I’ve been following Mari in the social networks, reading her blogs and watching her [...]

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The Future of Twitter

The Future of Twitter

Social Networking has been a vital part of business strategies for the past few years. The use of Social Networking for marketing purposes, known as Social Media, has many different definitions depending on who you ask. I’ve included a link to a list of 50 definitions for your review. Social Media is vital to today’s [...]

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Can You Conquer the Cloud?

Can You Conquer the Cloud?

Cloud Computing is all the rage nowadays. It has been a trending topic for quite some time. I recently attended the Association for Women in Technology (AWT) forum. It’s a great non-profit organization by the way, that gives scholarships to young women to help them pursue their careers in the technology sector. The hot topic [...]

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Top 5 Most Useful Travel Apps

Top 5 Most Useful Travel Apps

By Patrick Neeman I travel. A lot. About once a month, I try to get on an airplane somewhere. Anywhere. Last year, I spent 140 days outside of San Francisco. It’s not that I don’t like the city, but I get impatient. I also travel light, so I use my iPhone as my primary device [...]

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My Interview with Dr. Susan Weinschenk about Her 100 Things

My Interview with Dr. Susan Weinschenk about Her 100 Things

I had the honor of interviewing Dr. Susan Weinschenk regarding her new book 100 Things Every Designer Needs to Know About People. Susan is Chief of User Experience Strategy at Human Factors International, which is where we first met (Susan was instrumental in landing me my first job at HFI!). In her latest book, Susan [...]

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Top 5 Elements Every Website Must Have

Top 5 Elements Every Website Must Have

Are you a small business or organization just getting your presence started on the web? Or do you already have a website and can’t figure out why your visitor traffic is lacking? In either case, here are a couple of essential components that you will need to include on your website to ensure a more [...]

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Stranded on a User Experience Island

Stranded on a User Experience Island

The expectations placed on you in a corporate setting as a user experience professional are going to be the same expectations you’ll have to meet as a UX freelancer. The only difference is that your in-house corporate counterpart has company money to spend. Even though you may not have all the same resources, this does [...]

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