The Best Salesperson: Your Website

This is a perfect article in keeping with my TEAM musing this week on “moving beyond thinking about your website as just an online brochure” – which is a major mistake that many business owners make when thinking about putting up a website. It can truly be a great workhorse for you as a strategy. Your site can be more than just a one-way street touting your magnificence – it can be the go-to place for your customers to engage with you, interact with you, learn from you and ultimately buy from you.

The Best Salesperson: Your Website – Entrepreneur.com

“If you think of your website as a salesperson, you’ll begin to think of it as more than just a glorified brochure.  You’ll even want it to be better designed, since you probably want your sales reps to look good….You would never send a sales representative to prospective clients without ensuring he or she had all the needed information, so your informational expectations of the website should be no different.“

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