Where top athletes train – Athletic Republic IE

Today we launched a new website I designed for Athletic Republic-Inland Empire, located in Rancho Cucamonga. Special thanks to Greg at SmartRabbit/5Nova, the technical engine behind the new design that helped make it possible to get us up and running so quickly. Congratulations to Darrel and the team! It has been a pleasure to work with you and I’m looking forward to all that is to come. Check it out at www.AthleticRepublicIE.com.

A bit more about the project:
Athletic Republic – Inland Empire is growing as a franchise in the Inland Empire and was looking for a new, enhanced website to build a more cohesive brand and create a stronger community around the business.

the SITUATION
The site needed be quick and easy for local management to update content and maintain independently. The design of the site structure also needed to be more usable for new prospects, customers and management alike. While remaining consistent with the corporate branding, the new custom design also had to portray the unique, personalized community and services provided by the Rancho Cucamonga training staff and facilities.

the WORK
After the original site contents were reorganized with a new site architecture, we designed several key templates to carry the branding throughout the site. We also rewrote and refreshed original site copy and merged it with franchise copy while incorporating local appeal.

the RESULTS
The site was successfully designed and launched in only 3 weeks thanks to the new CMS tool, 5Nova, just in time for a soccer event where promotions were to begin. Athletic Republic – Inland Empire plans to use the new website together with other marketing and promotional programs to deliver a consistent brand experience across all consumer touchpoints.