News from Jakob Nielsen: Ready or Not, Here Comes Enterprise 2.0

Ready or Not, Here Comes Enterprise 2.0

“As people embrace social media in their private lives, they naturally expect to use similar tools within the enterprise. This is especially true for younger workers who use these tools in everyday life. Open communication, collaboration, and content generation are as much a part of their standard toolkit as using a computer or mobile phone.

So, how should companies deal with the increasing expectation that Web 2.0 will drive Enterprise 2.0?

* Taking the slow road means that companies will risk losing workers who expect innovation in the outside world to reflect directly on how they communicate at work.
* Going for quick adoption means that companies must find ways to overcome the risks to corporate culture that adopting these tools can entail.”