R&D Fasteners launched for NIFS West in Las Vegas

Today a new site I’ve been working this fall finally went live! Check it out. R&D Fasteners manufactures, you guessed it…fasteners, for the military, energy, waterworks and construction industries. Congrats to Ryan and the R&D family – good luck at your upcoming show at the National Industrial Fastener Show West in Las Vegas!

More info about the project:
Specializing in quick-turn production of specialty fasteners and hardware, R & D is poised to be the market leader and innovator.

the SITUATION

R & D Fasteners had invested in the design of a new logo and identity materials to begin a full range of marketing programs in the Inland Empire and Southern California. To further establish this positioning, the company needs a website that visually reflects: advanced machine technologies; high precision and quality processes; superior market expertise and rapid response.

the WORK
The new site needed to intrigue visitors, build credibility, and contribute to a cohesive brand strategy. Additionally, the site design needes to be

• Minimal and clean in design, yet high impact and visually engaging from immediate entry point at homepage
• Designed and architected to be highly usable for new prospects and existing customers alike
• Designed to offer flexibility and continuity for promotions by sales and marketing staff
• Quick and easy for local management to update and maintain content independently.

the RESULTS
UPDATE: This site was successfully launched on November 11th. First public viewing will be at the National Industrial Fasteners Show in Las Vegas Nov. 16-19.