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10 Essential Tools for Small Businesses

10 Essential Tools for Small Businesses

We all have our favorite web apps we use for our business and even everyday life. Here is a list of mine that I think are essential tools for small businesses. Notice that most of these tools are free, which is always nice for your bottom line.

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5 “Hooks” to keep your site content engaging

Today I was reading an article WebsiteMagazine.com about “Linkbait” and found this great little section on Hooks. As a designer, I often turn to (and highly recommend) professional writers to do the master work of creating great content for sites I create. Writers know how to be economical yet super engaging in how they say [...]

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How I used Twitter to get Adobe to fix their website

Could Twitter be better than an 800 customer service number? Or even email for that matter? Maybe…
Over the past two days, I had my first foray into the world of using Twitter for something other than “shouting into the darkness” about trivial meaningless daily activities. I was trying to register for the upcoming Adobe Max [...]

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Get listed on Google Maps – it’s free and easy

Today I had a friend from TEAM ask about how to do this. Here’s where to go and how to do it. You just need a Gmail account.

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Unlock the Secrets of Successful Websites–Social Media Marketing–Entreprenur.com

Unlock the Secrets of Successful Websites–Social Media Marketing–Entreprenur.com
Posted using ShareThis

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News from Jakob Nielsen: Ready or Not, Here Comes Enterprise 2.0

Ready or Not, Here Comes Enterprise 2.0
“As people embrace social media in their private lives, they naturally expect to use similar tools within the enterprise. This is especially true for younger workers who use these tools in everyday life. Open communication, collaboration, and content generation are as much a part of their standard toolkit as [...]

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Know thy influencers for they are not you.

In the new world of Web 3.0+, I found this so interesting that a measurable benchmark to calculate online Social Influence Marketing (SIM) success is underway, thank you Razorfish. Working in marketing over the years, metrics have always been the key to determining ROI when investing dollars into big advertising campaigns or other strategic rollouts. [...]

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So you want a new website. Where do you start?

Ask “why?” and “for whom?”
With every website or web-based application, we should start by asking the question – why do I need it OR what do I want it for? A few examples of valid and frequently provided reasons are:

to give my company credibilty
to showcase my body of work (so it’s easily accessible from anywhere)
to [...]

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The Best Salesperson: Your Website

This is a perfect article in keeping with my TEAM musing this week on “moving beyond thinking about your website as just an online brochure” – which is a major mistake that many business owners make when thinking about putting up a website. It can truly be a great workhorse for you as a strategy. [...]

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