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I attended LinkedOC to see Rohit Bhargava, SVP, Global Strategy & Planning at Ogilvy Worldwide, present his latest book Likeonomics. I tweeted his presentation and compiled it here. Overall it was a great presentation along with a great Q&A. Thanks for showing us how to be more likable as a business Rohit!

Watching Rohit from Ogilvy at LinkedOC.

Connection not missing but the follow up is. #linkedoc

Rohit’s presentation is a compilation of stories #linkedoc

Create something that lasts. #linkedoc

Social media magic button – a million fans overnight. Doesn’t help you when you focus on perception. #linkedoc

Trust at an all time low for organizations. #linkedoc

Likeonomics is all about being likeable. #linkedoc

People choose the team more so than the idea. It’s about the people.#linkedoc #likeonomics

Your brand is not my friend. The people who work for your brand is.#linkedoc

We do business and build relationships with the people we like.#likeonomics #linkedoc

Rate people on Likeability vs Competence at Harvard Business Review research. Which do you choose? #linkedoc

Likeability gap – the have to vs the want to #likeonomics #linkedoc

Likeability prevailed #linkedoc

New global currency is the relationships we form #linkedoc #likeonomics

5 principles to help you be more likeable, believable, and trusted. #linkedoc#likeonomics

#1 Build Trust

The Hans Brinker – promotes their mediocrity. LOL. Cool marketing strategy. Target market – backpackers. #linkedoc #likeonomics

#2 Relevance

Weber’s on the Grill – checklist online of what you want in a grill solves your problem, relevant to you. #likeonomics #linkedoc

Story brings relevance #linkedoc #likeonomics

#3 Unselfishness

Zildjian showcases employees playing instruments. 27 mill qualified views of over 6000 videos. #linkedoc #likeonomics

#4 Simplicity

Twitter, Google, Flip Camera are simple. #linkedoc #likeonomics

#5 Timing

Get timing right throughout the whole process. #likeonomics #linkedoc

Good experience must be optimal till the very end. #linkedoc #likeonomics

Turn a negative experience like doing taxes to something tolerable. #linkedoc#likeonomics

@rohitbhargava Awesome presentation and Q&A at Linkedoc!